Final Evaluation

Earworm

From the beginning, I knew Earworm would be my preferred route choice when given the list of non-words that had not yet made it into the oxford dictionary.

The brief task given was to design a poster of my non-word, Earworm. Making sure to communicate the meaning effectively to it’s viewer. The design had to include the hashtag #oxfordspreadtheword and the the oxford dictionaries logo. This would be included in the design template which would come at a later stage. Firstly thorough research would be met by creating a visual mind map.

Here my initial thoughts and collected secondary resources would reflect my ideas on Earworm.

Earworm – a catchy tune on loop stuck in one’s mind on repeat

img_2151

In my mind I initially reverted to thoughts of headphones and earphones as they are aiding visuals to music but felt they were too common or obvious creatively when trying to think of more interesting and unusual ways to communicate this word.

Another task which would help me uncover more interesting techniques of communicating through advertising was to select ten interesting creative adverts for various products and causes. This was particularly helpful and made me more aware of how humour, colour and composition play a major role in communicating for brief task effectively. I found the Westone headphone creative advert selection very helpful due to the topic being so similar to my set brief word.

By also collecting various secondary visuals from Pinterest, this pushed my understanding of my non-word further. I began to sketch some of the images and change them in small ways by either adding headphones or earphones.

I briefly looked at Dafont.com for inspirational fonts that communicated the style of the word or how I envision it to look like. I chose a very loose of brushstroke and style which I feel shows how the word would look visually.

To develop my thoughts and ideas, I drew up to eight initial thumbnails with fine liners and aiding appropriate colours.

At this point, I decided to make my thumbnails and sketches into visuals by taking primary photos of my friends wearing earphones whilst being stationary, dancing and looking uncomfortable. I felt it important to show that the word earworm is neither a negative or positive but a word that is perceptive and depends on the feeling or situation.

img_2469

I decided my preferred design direction would be to draw on top of my photographs with continuous line drawing using line liners. They would then be manipulated in illustrator by adding colour.

img_2472

However after having explored this idea approach I decided that I preferred an earlier explored idea. A spinning vinyl and player placed on top of a head. This idea communicated earworm much more effectively explaining that its a tune you can’t get out of your head, constantly on loop.

img_2476

By firstly sketching my idea out and then scanning it into illustrator. I made various versions of the same design by explored different colour schemes. I much preferred a catchy, trendy and eye catching colour scheme. Mostly made up of blues and pinks. I did also explore, orange, purple, green and other colours but when getting constructive criticism, the preferred colours were the pinks and blues I felt worked well.

This outcome was developed further in the template by compositionally aligning the design in the centre above mid way of the page leaving room for my typography below.

img_2479

I feel my outcomes were particularly successful due to helpful feedback and thorough research into my word. I explored font again and found a better suited style and played around with layout and colour to compliment the overall design. I believe the outcome communicates earworm effectively,  and the colour scheme is eye catching and complimentary which makes it hopefully more memorable.

My skills in illustrator have improved and I have learned the importance of crucial feedback as it helps refine and make your outcomes stronger and answer the brief more effectively. A weakness in this project would be being unable to decide the design direction as I had so many ideas I wanted to explore, therefore choosing one that didn’t communicate the word as well as another but due to good feedback this error was corrected.

Completed UCAS application/ Progression Route Identified

 

screen-shot-2017-02-17-at-11-34-33

Ideally my preferred route of progression would be to go to Edinburgh University to study Film and Television. I would still like to think that Film and Television is my preferred route. However due to the uncertainty of the offers  having now applied, I may have to fall to my other four choices.

Preferred University/ Edinburgh University

  • Northumbria/ Film and Television
  • Leeds University/ Film, Photography and Media
  • Leeds College of Art/ Visual Communication

At this stage I have an Unconditional for Northumbria, an Interview for Leeds College of Art and a possible offer for Leeds University.

 

Part two, week two

Earworm

Now into the final week of my project I was able to focus on the style, imagery and final poster design.

These images show a sequence of movements that put together with the slogan on top look extremely interesting. I thought that it could capture that feeling of having earworm. I’ve got that earworm, meaning that tune you can’t get out of your head, whether you like it or not.

Firstly I decided to respond with photography by capturing my model wearing earphones for my word earworm. Then to communicate the words meaning, I sketched using continuous line drawing using fine liners. The outcome was interesting and I decided to take it into illustrator and manipulate the colours.

By adding wording it made it more interesting. However I’m not too keen on the style I put on them, the sketching would have looked a lot better if they were less complex or i excluded the earphone wires that dangle from the head. Overall they are interesting but I decided to leave this style behind and go back to my initial ideas of which consisted of vinyl imagery.


Explored the head idea but found it to be too complex and not communicate my non word to its full advantage or compared to the other idea which consisted of a vinyl placed over the top half of the brain.

I began by basing the sketch on LP players and sketched out one by hand. I then scanned it into illustrator, used image trace and then expanded the illustration making it easier to manipulate parts of the design.

I began with using red as it was bold and vibrant to the eye. However I hadn’t explored or taken other colours into consideration. I also drew parts of the illustration separately in case the original sketch was hard to manipulate. Breaking the design down made it easier to visualise the overall style. Therefore enabling me to understand how best to fully communicate the meaning of ear worm. Due to earworm being both a positive and negative word, choosing the colour scheme was slightly difficult.

Therefore through media exploration I looked at colour combinations for the vinyl, choosing colours that contrasted and complimented each other. I used coloured card to explore the circular vinyl styled cut outs.

I also briefly explored a hand drawn font using a thick fine liner. Then took it into illustrator and experimented with the word producing three different designs. The variations consisted of thick block colouring, fine outlining and a red block colouring overlapping a cross hatch sketch I hand drew. Even though I did apply this the top font to one of my designs, I ended up leaving my hand drawn fonts as they clashed with the style of my illustration.

Below shows some Illustrator experimentation showing the progression from the simple block pink colour to the more developed designs with an abundance of colour. I also used the shape vector tool to create more inner rings to falsify the look of a vinyl record.

 

Overall I found choosing the final imagery that communicated my word a challenge, however I decided that the vinyl spinning over the head worked well and communicates that non stop tune of repeat in someone’s head.

Here is my final design

final-design-2 final-design-2

My final design I feel communicates the non-word earworm effectively and towards the end of this project, refining the colour scheme and overall look of my poster design was made through thorough refinement. Overall I’m very happy with the design and have gained more skills and feel a lot more confident in my outcomes.

Personal Statement

What intrigues me when I watch films are the colours, moods, soundtracks and lighting and most importantly an expressive actor or actress playing their character effectively enabling the viewer to connect with the story as it unfolds. Filmmaking to me is all about communicating a message or an idea that is controversial, unique or interesting.

My fondness for film began in early childhood. Being an only child I would bond with the characters in my favourite stories and look upon them as my companions. As I grew older I would recite lines, listen to and recognise cinematic soundtracks and re-enact stories with my friends. The one that stuck with me the most was Tim Burton’s Edward Scissorhands soundtrack, just one element that made that film so brilliant.

I am a highly visual person and predominantly love working with moving imagery and photography. My work is influenced by professionals such as Steve McCurry, Francesca Woodman and Sally Mann. I like to capture a moment, to look at small details in our everyday lives. To present moments in a creative manner is something I found challenging and rewarding. I aim to create thought provoking work that communicate important meaningful messages. I embrace challenges and they make me produce my best work.

My current studies for a foundation diploma has enabled me to explore briefs with film and I produced a short clip consisting of multiple images repeated to convey the feeling of keeping a secret. I enjoyed this project immensely as I incorporated my photography and editing skills.

During my A level studies in Fine Art and Graphic Design I applied my interest in film to my projects creating filmic responses. I produced an intermediate film piece experimenting with light and shadows in response to a study of Alfred Hitchcock’s ‘Rebecca’, 1942. I also produced a final exam piece, a moving image combining film and photography, titled ‘Movement and Moments’, 2016. This was entered into a young filmmaker’s competition at Berwick Film festival 2016 and I was pleased to receive news that it had been chosen for screening.

Film studies was never available to me at A level so to improve my knowledge I have attended film production workshops at the Tyneside Cinema in Newcastle, exploring documentary production and learning briefly about the beginnings of film. I have also studied film using Andrew Dix’s ‘Beginning Film Studies’ and watched recommended movies. English Literature enabled me to develop my understanding of films through reviewing movies and studying texts learning about genres such as Film Noir and French New Wave.

Outside school activities includes photography lessons with a brilliant local photographer. I participated in an Art and Design course at the Laying Art Gallery in Newcastle attaining a Bronze Art Award. I completed the Duke of Edinburgh Bronze Award aged 16. I volunteered with Northern Architectures on a project called ‘100 Places’ for 3 years. We developed a digital games App, created to inform and excite our young generation to visit heritage sites in my region. It was a rewarding project and enabled me to pitch ideas, do team building activities and work with design agencies in Newcastle. I have had three work experience placements with Guerilla Communications Ltd that enabled me to work on live briefs such as the Alnwick Castle Summer campaign. I produced a storyboard and pitched my idea to the Creative Director. I have also attended a Norwegian Saturday School for 10 years to study Norwegian language and heritage. My dual nationality has allowed me to discover two cultures and appreciate their differences in film and television.

 

In doing this course I aim to achieve a broader understanding of film and explore the process of filmmaking from script to screen. I also hope to be able to discover the avenues of work available within the film industry that I would I would be most suited to so that I can pursue my future career in this field.

 

 

 

Project Three, Part Two

Creative Advertising

For part two of our project three. Our new brief was to pick a new word not yet classified in the oxford dictionary, my non-words to choose from had different potentials for designs. The aim is to produce a creative poster design in order to communicate my non-word and hopefully gain it’s rightful place in the  Oxford English Dictionary.

To begin with I selected 10 creative adverts and annotated each one, looking at its message, style, colour palette, typography, composition and whether I like the overall design and would use it in my own designing.

Generally humour seemed to be a dominant theme throughout the creative adverts I had selected and is something I kept in mind in my development work.

img_2148-2 img_2149

Then through exploration, I gathered some images that reflected my non word, earworm.  Earworm  by definition is a catchy tune or lyric that is non-stop. Therefore I found some visual cues that would inspire my designing and development work on my word.
img_2150 Through mind map work and collaging, I very quickly realised that I would be using musical symbols such as earphones, headphones and music technology within my designs. By mind mapping the word, I was able to narrow down exactly what the word could entail in terms of meaning and imagery with literal and non literal cues. img_2151

Immediately sketching was a great way to begin to think about the style and imagery by bringing the thoughts on the mind map to life. Fine liners and coloured card and pens were used in order to develop these ideas further. img_2152-2

By looking at font, I could communicate the type of fonts I envision would go with the word earworm. In all, I felt that an irregular, unreformed font would work best. Communicating the visuals that would be associated with a worm. I found various font on DAFONT.COM that could potentially work really well and would need to wait until I have my visuals before applying them to my chosen creative ad idea. img_2153

When developing my ideas with mixed media, I felt it was important to try different colours, that being consistently vibrant and bright to catch the attention of the viewer. As well as being closely linked to the colouring of a worm.
img_2156-2 img_2157 Towards the end of the week, I began to explore the idea of writing inside the head using swirly handwriting and words that consistently suggested how earworm is for the person having it, almost like being a victim of earworm. By taking my own photographs It made it easy to begin sketching with the style of pose I wanted. The swirly fine liner sketching worked well and I tried a few versions in order to find the best style. In the end I liked the ones that connected by continuous line drawing to the earphone. However I may retake or take more photographs as I think the quality of my photographs could have been better. In all I would like to explore more ideas and take more photographs in order to produce a strong creative ad that communicates the meaning of my non word earworm effectively. img_2158-2

Project 3, week 2

To Kill A Mockingbird

Now At the development stage of my project, my book cover design was starting to take shape. From the minute I got the brief I knew that I had only about a week and a half to produce a fresh, interesting and unique design. Different to previous designs seen for this immensely well renowned and loved book. It was a challenge that really got me excited about the project, especially working with stills from the the oscar winning film and taking all my research into the designing stage.

Prior to developing the project, I created a mini summery of all the important factors that really summed up the novel and all it’s prominent themes. The main one that stood out to me was the destruction of the innocent and racial injustice. The story is narrated through young Scout and therefore plays a major part to the visuals. Whilst watching the film, the sequence of Scout moving inside the tire was a visual that hadn’t been played around before with previous book designs and therefore made sense to try this new perspective on the book design. I combined this with the slogan

RACING TO SAVE THE INNOCENT

This would be he foundation to which I would then experiment with layout, colour and text on top.

img_2072

img_2073

Quick brief sketching to explore other ideas before settling on my initial idea. From constructive feedback, my initial idea was preferred to the other ideas due to its vibrancy and uniqueness to other ideas.
img_2074

Having now decided to go with my initial idea, most of the prep sketching, colour considerations had been started. This meant that I could continue to develop the the tire wheel with scout inside by further exploring colour combinations. For me the colours red and orange were most ideal to portraying danger and urgency. Either then combined with a light grey or calmer colour would level out the intensity of the design. The wheel needed to be the most vibrant visual of the design in order to make it stand out and be eye catching.

img_2075 img_2076

By photocopying my earlier layout ideas, I could develop this by choosing exactly where I would like the tire wheel to be rolling across the book design. I decided to have the wheel rolling along both pages on the lower part of the book. However later when design in illustrator I changed this to just the front book cover, I felt it would be too repetitive to have the concept rolling on both pages and decided to make this decision.
img_2077The spine of the book was also taken into consideration. Once I had decided the overall front and back design, I decided to use a bright orange spine to compliment my design.

Colour tire wheel considerations

img_2079 img_2081 Final refined tire wheelimg_2082

Fonts that complimented the final tire wheel design.
img_2083

Having now created the tire wheel and looked at appropriate fonts. I could then take these into the book design template and begin to experiment with layout, colour and refine the whole design. img_2084

img_2085

Through refinement, I was able to create initial design the way I envisioned it and improved it further. Overall I feel this project even though the deadline was short has really challenged me creatively. Ive noticed a strength in my illustration skills, and feel more confident in my work. If there was a weakness, it would be to check my spelling mistakes as they cropped up a few times towards the final refinement of my book cover design. In conclusion I’m very pleased with my outcome and feel an immense improvement in my design and technical skills.

Project 3, Part 1

Workshop

When beginning project three, I was given a prior research task to complete before starting the new brief. The task was to print off 10 images, two lots, in in black and white and other in colour. These images would then be used in the image manipulation workshop, trying different pen, colour blocking and pattern techniques. Colour manipulation is an interesting way of taking an original image and changing certain parts of it to create a new design. Copyrights of images can be difficult in the creative sector and therefore to by extra careful, image manipulation allows the deigned to comfortably use the image without taking another artists rightful piece of work.

Initially I was reluctant when doing this task as I felt uncomfortable with the process of playing with images and not having a specific outcome look at the end. Essentially it was creative ‘playing’ and this was something I haven’t had a lot of previous experience of.  However I thoroughly enjoyed the process of experimenting with different media, especially coloured pink card and white and gold opaque felt tip pens. Tracing paper, with coloured paper and coloured opaque white and gold pens.

To Kill A Mockingbird

“Remember It’s a sin to kill a mockingbird” – Atticus

When given the brief, my immediate thoughts were of all visuals and images that could be used for this project. For part one, our project is a live brief for Penguin Books. To design a book cover the the award winning novel To Kill A Mockingbird, the design has to be fresh and avoid styles to previous book cover designs for this popular book.

By doing thorough research on the book’s plot and also by watching the oscar winning film, I was able to condense what the novel was about and it’s different symbols and visuals could be experimented with creatively.

To begin with I collected existing book cover designs of the novel, which in essence were predominantly dated in style and had a classic approach design wise. Then I found various images of other book designs of other novels, predominantly well known ones with some really exciting design approaches. Generally they used illustration and a lot of block colouring which is a style I would perhaps explore myself when designing my book cover.

Book cover examples and template.

Famous quotes from the novel.

 

A summery of the main points and themes of the novel.

Initial brainstorming

I then began to explore my initial thoughts and ideas for the project in response to the research I had dome so far. By sketching them out, It made it easier to see the possible book cover designs come to reality on paper. By taking my favourite visuals from the film, I then sketched out scout in the car tire which is rolling along the ground. I used various sizes of fine liners and drawing techniques and found to enjoy doing this a lot.

I refined the sketching to the one on the bottom far right.
Colour development of my favourite logo using block coloured card and tracing paper. 

Font exploration

I had a quick look at the types of font that I could use for any project, although this may be subject to change due to the image of illustration I choose to use for my book cover design.