when given the brief, I found it to be very open, leaving me to be almost stuck immediately when researching for initial ideas. It begins with re – developing the area of Whitley Bay into a vibrant and thriving place to visit and live. I was given three routes of design, permanent conceptual or functional installation. Or a lighting installation.

One thing I had decided very quickly was that I wanted my design to be purposeful, can be used for many different ways and appeal to the locals of the area as they are often a predicament when it comes to designing say a building or modern piece of work that will feature publicly. Therefore I chose to design a permanent functional installation.

The design will be for the locals who use Whitley Bay everyday and perhaps don’t have the time to admire their local scenery around them from a new viewpoint. Tourists who come to the area can interact within a space whilst enjoying the views.


Initial mind map research was carried out on Whitley Bay. This was crucial for me as I don’t often manage to get to our beautiful coastline as often as I would like too.

From looking at various images, the beautiful scenery of Whitley Bay is what caught my attention, for me it was everything to me that I love about coastline, in particular St Mary’s lighthouse and the northern lights. Then after I made this my starting point.

Antony Gormley and Anish Kapoor were two artists that I found visually very exciting. There simplistic but unique sculptures really change the way you view an area. 

Then I looked at more functional and conceptual designs such as Max Lamb and Matino Gamper. Both designer’s installations are similar and different, both look at furniture, in particular seats. However Lamb’s inventive use of found raw materials, e.g. granite are used to create some beautiful pieces of furniture. Gamper’s installation is made more for meaning, his 100 chairs in 100 days is a creation that is perhaps not seen as beautiful but tries to challenge the idea of perfection, no chair is perfect but beautiful in its own right.


Further more I decided that I was still going to produce a permanent functional design even after looking these artists. I found certain parts to each of the designers that I brought forward into my experimentation, such simplicity, colour, various materials and more.

Whilst keeping the artists style in mind. I created my own board on pointers images and ideas that further developed my idea of a functional installation design. This was a great way of me narrowing down my idea in my mind, by finding similar images to what I was envisioning my design to look like. I really  like my designs nearing the end of this rotation as i feel the refinement of the design is well thought through and seems to blend into the landscape effectively which I felt was important visually.


Through development my design is based on the concept of a beach hut, however less colourful,  more simplistic and modern. Hypothetically it would be made from timber, steel and glass. The timber would weather, leaving the design to consists of greys and blues. It’s a room in which people can walk around in to see the area from multiple viewpoints. But also could be used as a venue or have seating arrangements.

Simple elevations plans were made to envision my installation from all angles.  I really like this design, however to produce this in the limited time that I had would be too technically challenging and ambitious. Therefore a more refined  version was drawn in preparation for making the model.

This version is more achievable but when it came to creating this design I found it to be still time-consuming. This was due to not having experience in this field of area and also the fact that I was racing against time.

Media and Materials

A variety of materials was used through experimentation. Firstly a workshop exploring clay, artist tools and developing my idea through mark making and sculpting. I found the thought of this initially really daunting as I have limited experience in this area of art and design. But once I got started I began to enjoy the process of simply playing.

img_2380 The materials for my model consisted of a lot of cardboard for the structure, clear plastic for window panels and printstick for a lot of sticking!

Also to be accurate when cutting and measuring, a ruler, cutting mat and scalpel was used to be precise.


The model at present moment

Overall I feel that the model I produced is perhaps more of a practice piece, I made a lot of mistake such as measurements and not producing it to a larger scale. I struggled with this model and became frustrated with it towards the end. However It still showcases my intentions and perhaps if given more time, the model and design could be refined even further.

For me the idea behind the model design was more valuable than the final creation. More importantly I wanted people to feel that the design wasn’t an invasion or seen as destroying the natural coastline. The whole idea and purpose is that they feel connected to Whitley Bay and enjoy a new experience whilst still feeling at home.

In conclusion I felt that my sketches were actually stronger than my overall 3D work and perhaps is a sign that I should keep that in mind when trying all rotations. But I’m pleased to say that I gave it my all and learnt some new valuable skills.

Thank you for reading, until next time.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s