Final Evaluation


From the beginning, I knew Earworm would be my preferred route choice when given the list of non-words that had not yet made it into the oxford dictionary.

The brief task given was to design a poster of my non-word, Earworm. Making sure to communicate the meaning effectively to it’s viewer. The design had to include the hashtag #oxfordspreadtheword and the the oxford dictionaries logo. This would be included in the design template which would come at a later stage. Firstly thorough research would be met by creating a visual mind map.

Here my initial thoughts and collected secondary resources would reflect my ideas on Earworm.

Earworm – a catchy tune on loop stuck in one’s mind on repeat


In my mind I initially reverted to thoughts of headphones and earphones as they are aiding visuals to music but felt they were too common or obvious creatively when trying to think of more interesting and unusual ways to communicate this word.

Another task which would help me uncover more interesting techniques of communicating through advertising was to select ten interesting creative adverts for various products and causes. This was particularly helpful and made me more aware of how humour, colour and composition play a major role in communicating for brief task effectively. I found the Westone headphone creative advert selection very helpful due to the topic being so similar to my set brief word.

By also collecting various secondary visuals from Pinterest, this pushed my understanding of my non-word further. I began to sketch some of the images and change them in small ways by either adding headphones or earphones.

I briefly looked at for inspirational fonts that communicated the style of the word or how I envision it to look like. I chose a very loose of brushstroke and style which I feel shows how the word would look visually.

To develop my thoughts and ideas, I drew up to eight initial thumbnails with fine liners and aiding appropriate colours.

At this point, I decided to make my thumbnails and sketches into visuals by taking primary photos of my friends wearing earphones whilst being stationary, dancing and looking uncomfortable. I felt it important to show that the word earworm is neither a negative or positive but a word that is perceptive and depends on the feeling or situation.


I decided my preferred design direction would be to draw on top of my photographs with continuous line drawing using line liners. They would then be manipulated in illustrator by adding colour.


However after having explored this idea approach I decided that I preferred an earlier explored idea. A spinning vinyl and player placed on top of a head. This idea communicated earworm much more effectively explaining that its a tune you can’t get out of your head, constantly on loop.


By firstly sketching my idea out and then scanning it into illustrator. I made various versions of the same design by explored different colour schemes. I much preferred a catchy, trendy and eye catching colour scheme. Mostly made up of blues and pinks. I did also explore, orange, purple, green and other colours but when getting constructive criticism, the preferred colours were the pinks and blues I felt worked well.

This outcome was developed further in the template by compositionally aligning the design in the centre above mid way of the page leaving room for my typography below.


I feel my outcomes were particularly successful due to helpful feedback and thorough research into my word. I explored font again and found a better suited style and played around with layout and colour to compliment the overall design. I believe the outcome communicates earworm effectively,  and the colour scheme is eye catching and complimentary which makes it hopefully more memorable.

My skills in illustrator have improved and I have learned the importance of crucial feedback as it helps refine and make your outcomes stronger and answer the brief more effectively. A weakness in this project would be being unable to decide the design direction as I had so many ideas I wanted to explore, therefore choosing one that didn’t communicate the word as well as another but due to good feedback this error was corrected.


Part two, week two


Now into the final week of my project I was able to focus on the style, imagery and final poster design.

These images show a sequence of movements that put together with the slogan on top look extremely interesting. I thought that it could capture that feeling of having earworm. I’ve got that earworm, meaning that tune you can’t get out of your head, whether you like it or not.

Firstly I decided to respond with photography by capturing my model wearing earphones for my word earworm. Then to communicate the words meaning, I sketched using continuous line drawing using fine liners. The outcome was interesting and I decided to take it into illustrator and manipulate the colours.

By adding wording it made it more interesting. However I’m not too keen on the style I put on them, the sketching would have looked a lot better if they were less complex or i excluded the earphone wires that dangle from the head. Overall they are interesting but I decided to leave this style behind and go back to my initial ideas of which consisted of vinyl imagery.

Explored the head idea but found it to be too complex and not communicate my non word to its full advantage or compared to the other idea which consisted of a vinyl placed over the top half of the brain.

I began by basing the sketch on LP players and sketched out one by hand. I then scanned it into illustrator, used image trace and then expanded the illustration making it easier to manipulate parts of the design.

I began with using red as it was bold and vibrant to the eye. However I hadn’t explored or taken other colours into consideration. I also drew parts of the illustration separately in case the original sketch was hard to manipulate. Breaking the design down made it easier to visualise the overall style. Therefore enabling me to understand how best to fully communicate the meaning of ear worm. Due to earworm being both a positive and negative word, choosing the colour scheme was slightly difficult.

Therefore through media exploration I looked at colour combinations for the vinyl, choosing colours that contrasted and complimented each other. I used coloured card to explore the circular vinyl styled cut outs.

I also briefly explored a hand drawn font using a thick fine liner. Then took it into illustrator and experimented with the word producing three different designs. The variations consisted of thick block colouring, fine outlining and a red block colouring overlapping a cross hatch sketch I hand drew. Even though I did apply this the top font to one of my designs, I ended up leaving my hand drawn fonts as they clashed with the style of my illustration.

Below shows some Illustrator experimentation showing the progression from the simple block pink colour to the more developed designs with an abundance of colour. I also used the shape vector tool to create more inner rings to falsify the look of a vinyl record.


Overall I found choosing the final imagery that communicated my word a challenge, however I decided that the vinyl spinning over the head worked well and communicates that non stop tune of repeat in someone’s head.

Here is my final design

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My final design I feel communicates the non-word earworm effectively and towards the end of this project, refining the colour scheme and overall look of my poster design was made through thorough refinement. Overall I’m very happy with the design and have gained more skills and feel a lot more confident in my outcomes.

Project Three, Part Two

Creative Advertising

For part two of our project three. Our new brief was to pick a new word not yet classified in the oxford dictionary, my non-words to choose from had different potentials for designs. The aim is to produce a creative poster design in order to communicate my non-word and hopefully gain it’s rightful place in the  Oxford English Dictionary.

To begin with I selected 10 creative adverts and annotated each one, looking at its message, style, colour palette, typography, composition and whether I like the overall design and would use it in my own designing.

Generally humour seemed to be a dominant theme throughout the creative adverts I had selected and is something I kept in mind in my development work.

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Then through exploration, I gathered some images that reflected my non word, earworm.  Earworm  by definition is a catchy tune or lyric that is non-stop. Therefore I found some visual cues that would inspire my designing and development work on my word.
img_2150 Through mind map work and collaging, I very quickly realised that I would be using musical symbols such as earphones, headphones and music technology within my designs. By mind mapping the word, I was able to narrow down exactly what the word could entail in terms of meaning and imagery with literal and non literal cues. img_2151

Immediately sketching was a great way to begin to think about the style and imagery by bringing the thoughts on the mind map to life. Fine liners and coloured card and pens were used in order to develop these ideas further. img_2152-2

By looking at font, I could communicate the type of fonts I envision would go with the word earworm. In all, I felt that an irregular, unreformed font would work best. Communicating the visuals that would be associated with a worm. I found various font on DAFONT.COM that could potentially work really well and would need to wait until I have my visuals before applying them to my chosen creative ad idea. img_2153

When developing my ideas with mixed media, I felt it was important to try different colours, that being consistently vibrant and bright to catch the attention of the viewer. As well as being closely linked to the colouring of a worm.
img_2156-2 img_2157 Towards the end of the week, I began to explore the idea of writing inside the head using swirly handwriting and words that consistently suggested how earworm is for the person having it, almost like being a victim of earworm. By taking my own photographs It made it easy to begin sketching with the style of pose I wanted. The swirly fine liner sketching worked well and I tried a few versions in order to find the best style. In the end I liked the ones that connected by continuous line drawing to the earphone. However I may retake or take more photographs as I think the quality of my photographs could have been better. In all I would like to explore more ideas and take more photographs in order to produce a strong creative ad that communicates the meaning of my non word earworm effectively. img_2158-2

Project 3, week 2

To Kill A Mockingbird

Now At the development stage of my project, my book cover design was starting to take shape. From the minute I got the brief I knew that I had only about a week and a half to produce a fresh, interesting and unique design. Different to previous designs seen for this immensely well renowned and loved book. It was a challenge that really got me excited about the project, especially working with stills from the the oscar winning film and taking all my research into the designing stage.

Prior to developing the project, I created a mini summery of all the important factors that really summed up the novel and all it’s prominent themes. The main one that stood out to me was the destruction of the innocent and racial injustice. The story is narrated through young Scout and therefore plays a major part to the visuals. Whilst watching the film, the sequence of Scout moving inside the tire was a visual that hadn’t been played around before with previous book designs and therefore made sense to try this new perspective on the book design. I combined this with the slogan


This would be he foundation to which I would then experiment with layout, colour and text on top.



Quick brief sketching to explore other ideas before settling on my initial idea. From constructive feedback, my initial idea was preferred to the other ideas due to its vibrancy and uniqueness to other ideas.

Having now decided to go with my initial idea, most of the prep sketching, colour considerations had been started. This meant that I could continue to develop the the tire wheel with scout inside by further exploring colour combinations. For me the colours red and orange were most ideal to portraying danger and urgency. Either then combined with a light grey or calmer colour would level out the intensity of the design. The wheel needed to be the most vibrant visual of the design in order to make it stand out and be eye catching.

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By photocopying my earlier layout ideas, I could develop this by choosing exactly where I would like the tire wheel to be rolling across the book design. I decided to have the wheel rolling along both pages on the lower part of the book. However later when design in illustrator I changed this to just the front book cover, I felt it would be too repetitive to have the concept rolling on both pages and decided to make this decision.
img_2077The spine of the book was also taken into consideration. Once I had decided the overall front and back design, I decided to use a bright orange spine to compliment my design.

Colour tire wheel considerations

img_2079 img_2081 Final refined tire wheelimg_2082

Fonts that complimented the final tire wheel design.

Having now created the tire wheel and looked at appropriate fonts. I could then take these into the book design template and begin to experiment with layout, colour and refine the whole design. img_2084


Through refinement, I was able to create initial design the way I envisioned it and improved it further. Overall I feel this project even though the deadline was short has really challenged me creatively. Ive noticed a strength in my illustration skills, and feel more confident in my work. If there was a weakness, it would be to check my spelling mistakes as they cropped up a few times towards the final refinement of my book cover design. In conclusion I’m very pleased with my outcome and feel an immense improvement in my design and technical skills.

Week 5, Project Two

Final Evaluation

The project brief branding, involved me creating a visual brand identity for my chosen ‘Muse’. To gain wider knowledge on branding, our task was to photograph two stores and comment on their styles and what made them unique and different. I chose Urban Outfitters and All Saints, two very successful brands that had strong visual characteristics. The second task meant that I needed to collect ten various intriguing logos and Zines to make sure I understood the components and layouts that go into making one as I would be creating at least one of these later on in the project.

Then to start the brief off, I chose the solo artist Lorde as my muse. After deciding the important beginning stage of my project, thorough research into my muse began. Exploring her background, obvious visual characteristics, style and developed this into a mood board in my sketchbook. Making these foundations already, drawing workshops enabled me to develop Lorde into hand drawn sketches that enabled me to capture her identity through different techniques such as continuous line drawing and geometric trace. After thoroughly delving myself into experimentation, my next task was to create a visual mind map of my desired brand direction featuring styles, typography and colour schemes.

Initially in my experimentation I expressed Lorde through my sketches and ideas too sweetly and decided once starting my outcomes for my project to steer from this visual style to her real style which was grungy, edgy and earthy. I expressed this through earthy colours that matched her cultural background by looking at New Zealand scenery. Produced edgy fine liner markings for all sketches throughout the project. And made sure to continuously check I wasn’t steering away from her characteristics.

For my outcomes I needed to produce a logo, stationary designs and two other media. I thoroughly enjoyed creating the logo’s but found myself getting carried away and not deciding on a final design, through group critique’s, I was given useful feedback enabling the strongest design to be made clear.

For my stationary designs, I took some advice with which designs were preferred and this in the end my most colourful and experimental design was liked the most. Even though I did prefer other designs to this one, it was the most sophisticated and simple out of them all and I feel the feedback was relevant and spoke of what was most interesting to the viewer.

Here is my stationary collection and final logo.

Business card, compliment slip and letterhead 

Logo design

For the other media, I chose to make a Vinyl cover and T-Shirt design for Lorde.

Mood board for visual inspiration 

Firstly I began to look at band and solo artist covers. I had already previously looked at band covers early on in my project which enabled me to focus on the exact style I wanted to explore for my project. A mellow, moody and earthy atmospheric look is what I want to incorporate into my cover.

Vinyl covers and ideas 
I really loved looking at these designs at the beginning of my project and hoped I would be able to explore this media as part of my branding project. For my Vinyl cover I sketched out variations of how the front and back could look and the visuals that could be included within the composition of components that made up the media.

Thumbnail sketches 
By playfully exploring with the ideas I envisioned for my cover, I began to get carried away and created multiple responses for possible designs.

Whilst creating this cover, I made a short sting using the word of my artist. I love moving imagery and testing the limits with creating commercial moving images that advertise or communicate a point and for me this was my perfect opportunity.


Short sting ad

Secondly I chose to create a T-Shirt for other medium. I explored different band tees and most of them were similar in style. Simple, clean cut and trendy to the eye. I looked at Twenty one pilots and more sports wear such as Stussy. These Tee’s are popular for a reason and have been dominating clothes stores for some years.

I began by sketching out T-shirt designs from a template I printed to a small size and then began exploring from there.

T-Shirt thumbnails 
I played with colour, lines and used the different typefaces and logos I explored with my stationary designs. I found that all three words

Lorde / Pure / Heroine

All ended in ‘E’ and therefore can be experimented with visually.

Overall, my outcomes for my project were reasonably successful. Throughout the project I made sure to keep check of my artist and her visual identity, making it easier to produce her brand identity in my outcomes. I believe I have fulfilled the brief and have brought links in from different stages of the project making it tie together well. However I would have loved more time to explore  the vinyl cover and T-shirt designs further as I feel they should have been developed further. Perhaps something to take into the next project and learn from it. I have learnt some valuable skills in illustrator and InDesign through workshops, enabling me to take my ideas and then create them into designs. I would say my strengths still lie within the initial stages, the ideas and sketching. The more technical side of this project I struggled with and am continuing to develop further.


Week 4, Project 2


Having produced various designs that would possibly be final design through having a bit more refinement. I decided that I wanted to explore one more idea before committing to my chosen design for my stationary.


I decided to simplify my Lorde face and tiara logo and create a more complex or striking backdrop for my stationary collection. To begin, I used transparent paper over the existing logo and created numerous simpler logo designs. Different techniques were explored, continuous line, jagged, swirly and straight fine liner marks and more. I found the simpler I made the design the easier and more visible it became to the eye. Which in an essence is what a logo should comply of, making it recognisable to a customer and potentially to a wider span of audience eventually.


For the backdrop, I steered away from my previous mood boards looking at complex, intricate patterns and focused on colour and line marking instead. The new simpler logo needed to be lifted by either vibrancy or interesting marks which would complement its style. Since my logo consisted of swirly, loose pen marks. I felt the backdrop should mimic that, emphasising it and making it more apparent to the eye.

By using coloured pro- markers, card and the freedom to create endless marks. I made some really bold lines in which I scanned into Photoshop. Firstly I tried putting the swirly marks into the design, but found it too overpowering and distracting. After having found this style to complicate my stationary designs, rather than compliment them. I then took the simplest loose brushstrokes, enlarged them, brightened them and finally placed them underneath my logo design. This layout worked extremely well, leading me to play with this composition of marks.

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When refining this design, an appropriate typeface for Lorde needed to be used to fit the design. Immediately, I knew a simple swirly typeface would complete the overall style and therefore I looked at the refining one I envisioned with different thicknesses of fine liners.


The first mock ups of the stationary designs were strong and concise in style throughout the collection. The colours shown here are not correct to the design, but do show the overall look and the clear contrast of the two which I feel lifts the design. However the stationary designs still needed refining.


I found that the edges of the typeface were not long enough for the design and didn’t sit well in the layout as it was. By taking the typeface into illustrator I was able to extend the lines using the pen tool. This made the layout look more fluid.


Having refined this stationary collection through extensive sketchbook research, development and media. I overall feel that this is a strong design for the final collection. I do however prefer the previous logo design and watercolour inks. Both designs have been out of my comfort zone, however I like the more striking visuals of the previous to this design and feel it communicates her style more correctly. In all, this design is strong enough as a final outcome for the stationary design and a this point is my final design.

week 3, project 2


Having now explored my chosen artist Lorde through design and various sketching techniques.  Now in week three developing stationary designs using my logo concepts I created after in week two of this project. I thoroughly enjoyed creating various logo designs and meant that I had a few to choose from.



In all, I did some extensive experimentation for Lorde as I felt i needed to explore all my ideas and could see many potential styles and looks for my artist. I prefer the monochrome look as it conveys Lorde’s grungy aura about her. Fine liners were the best way to sketch and try new styles and my preferred technique was the geometric trace which I ended up using for most of the final designs.

Having created the logo design for my artists brand identity. Next was to design the stationary which included a letter head, compliment slip and business card. To develop these designs I created a mood-board with various patterns that complimented my style and characteristic of my artist and logo designs.


This mood board was purely made to show the various styles, patterns and outlook of the type of styles that could potentially be explored and discretely put into my stationary designs. Repeated geometric shapes were explored as well as dotted patterns which linked well with my Lorde’s brand identity.

  To compliment the logo designs, I experimented with colour, pattern and watercolour. It was important for me not to over complicate the design and leave space for the information of my artist.

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Strong colours such as red, yellow and orange I included in my thumbnail sketches as I felt they were bold, feisty and completely wrapped up Lorde’s main distinctive features of being edgy and played with the colours of a bee. To emphasis her queen bee identity, I played around with triangular shapes which could be seen a bee stings. This for me was a simple way of playing with her strong qualities in a colourful suggestive way.

Having experimented with a more geometric, angular approach I decided to explore orange dots in various patterns and layouts.


This design above worked really well in my sketchbook. However when it came to creating this design in both Illustrator and InDesign. I struggled to execute the excitement and layout of the thumbnail with quality. I’ve shown the process in my sketchbook to how the experimentation but I feel I work better with hand drawn designs due to lacking the skills of knowing how to use certain software. This is something I need to improve as my strong ideas are let down by my lack of IT skills.

img_1884 After having struggled with making my ideas into strong outcomes through InDesign, I moved back to creating my designs more predominately by hand.

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By changing back to more hand drawn approach to designing my stationary in InDesign meant I could have better control of the outcomes for my stationary. I chose I chose a deep shade of purple to suggest my Lord’s grungy quality and let it drip down the page for a dramatic striking appearance. These designs are much stronger than the earlier patterned concepts purely created with my chosen software. The purple adds excitement, intrigue and allowed me to explore the various logos on photocopies of the study.

As I enjoyed using watercolour so much, it lead me to another idea. I decided to created a background wash to a logo design using geometric trace of Lord’s face to create a colourful study which I combined together in InDesign.


I throughly enjoyed creating this stationary design that I went ahead to created all three stationary designs. I started with lightly tracing the face on watercolour card, then I applied the watercolour to various parts of the face and blew on the ages to create the spilling effect. Then I scanned this into InDesign, applied the geometric logo design and finally the Lorde typography that I created to show where my lettering would be placed.

At this stage, I feel confident that I have produced some designs with a mixture of different media’s, styles, mistakes and some good quality design concepts.