Project 3, Part 1


When beginning project three, I was given a prior research task to complete before starting the new brief. The task was to print off 10 images, two lots, in in black and white and other in colour. These images would then be used in the image manipulation workshop, trying different pen, colour blocking and pattern techniques. Colour manipulation is an interesting way of taking an original image and changing certain parts of it to create a new design. Copyrights of images can be difficult in the creative sector and therefore to by extra careful, image manipulation allows the deigned to comfortably use the image without taking another artists rightful piece of work.

Initially I was reluctant when doing this task as I felt uncomfortable with the process of playing with images and not having a specific outcome look at the end. Essentially it was creative ‘playing’ and this was something I haven’t had a lot of previous experience of.  However I thoroughly enjoyed the process of experimenting with different media, especially coloured pink card and white and gold opaque felt tip pens. Tracing paper, with coloured paper and coloured opaque white and gold pens.

To Kill A Mockingbird

“Remember It’s a sin to kill a mockingbird” – Atticus

When given the brief, my immediate thoughts were of all visuals and images that could be used for this project. For part one, our project is a live brief for Penguin Books. To design a book cover the the award winning novel To Kill A Mockingbird, the design has to be fresh and avoid styles to previous book cover designs for this popular book.

By doing thorough research on the book’s plot and also by watching the oscar winning film, I was able to condense what the novel was about and it’s different symbols and visuals could be experimented with creatively.

To begin with I collected existing book cover designs of the novel, which in essence were predominantly dated in style and had a classic approach design wise. Then I found various images of other book designs of other novels, predominantly well known ones with some really exciting design approaches. Generally they used illustration and a lot of block colouring which is a style I would perhaps explore myself when designing my book cover.

Book cover examples and template.

Famous quotes from the novel.


A summery of the main points and themes of the novel.

Initial brainstorming

I then began to explore my initial thoughts and ideas for the project in response to the research I had dome so far. By sketching them out, It made it easier to see the possible book cover designs come to reality on paper. By taking my favourite visuals from the film, I then sketched out scout in the car tire which is rolling along the ground. I used various sizes of fine liners and drawing techniques and found to enjoy doing this a lot.

I refined the sketching to the one on the bottom far right.
Colour development of my favourite logo using block coloured card and tracing paper. 

Font exploration

I had a quick look at the types of font that I could use for any project, although this may be subject to change due to the image of illustration I choose to use for my book cover design.


Final Evaluation

Sweet Sorrow

When finalising the end of the project, this last week was mainly refining the outcome for the illustrative piece. From coming up with initial mind map and concepts, I began to experiment, explore and continue using new media to find an interesting concept for the brief.

These initial ideas were thought through, developed and made into designs.

This sketch was made into an idea from a simple picture found on Pinterest with a young girl blowing bubble gum. Using fine liners and a coloured ball point I created the silhouette and extended the pink bubble gum down her throat, leaving a dripping wavering heart below. I felt this idea was strong and could be developed further. However I produced many initial ideas for this outcome that when it came to choosing this idea was left behind.


My other ideas where all different in style as I wanted to push myself with different medias. These medias ranged from a vast amount. I experimented with Pencils, pro-markers, ball point, fine liners and card. This enabled me to understand which type of materials I work best with and continue to develop the project with my strengths.





For inspiration, I looked at two artists. Firstly Lodge’s work is bold, strong and striking to the eye. I really like his strong style and how prominent it is. I decided to make a sketch, picking out parts of his style to create my own. By this point, I knew I wanted to use a face or portrait for my design and decided to use a print out of a young girl’s face to experiment with.  I blocked out a lot of the girl’s features with a large black marker, then refined the edges with a small tipped fine liner. My other chosen artist David Bray, also has a striking style. However the technique was more unrefined and rough, I know myself that I preferred this style but decided to steer clear as I  had previously used this technique in another project.



To develop the project, I made many sketches and thumbnails of possible ideas for my outcome.

Sweet treats idea, melting candle crying on top of cupcake. These are the three different variations.


This design i created from a Pinterest image of a young girl. I added the heart to add the sorrow into the design.



From the feedback I had, I decided to choose the sketch I made in response to the artist Gregory Gilbert Lodge. I made various variations of this style with different media and the stencil design was favoured most by my peers. I refined it further by adding candy colours and suitable lettering. I would say I made several versions of this design and still could not create a design that captured to slogan. I feel I either lost what the slogan was about through the design or perhaps lost my excitement for this design. I feel the image was good in its original state and I destroyed it in photoshop. It may be that i work better with hand-drawn work instead of photoshop.


Final Outcome

In all honesty I was disappointed in my outcome for the illustrative outcome. It may be that I found this project to be out of my depth and was something i’d never done before. Therefore I struggled to  visualise anything to a the slogan and follow through with my ideas in the time I had. The reason for the outcome not being strong may have been because I was not comfortable with the materials and technique I was using. As well as not choosing the idea I felt was more interesting to me, i chose the concept that appealed to others most but did not feel passionate about this design and therefore failed to produce a meaningful design.  My design lacks the excitement, intrigue and appeal that should present the slogan, ‘Sweet Sorrow’. I Would really like to redo the design but with the concept I initially wanted to go with, I think I need to take a more decisive action with the direction of the project i go with and will hopefully produce stronger designs.

Reflection of Week 2 of Specialist Project


‘Parting is such a sweet sorrow’


Printed typography taken from DAFONT.COM, Sans Serif, bold with many 100 and 1000s placed carefully on top.


Doing this task was time-consuming and took me a while to achieve my desired final result. This was due to how fiddly, and light the 100 & 1000’s were to arrange and keep still whilst moving through the letters. In the end I taped down the strip of typeface to white card and this made it more easier to achieve the final arrangement.


Stencilled first in pencil, then outlined in red, then filled in with coloured red pen.


This was a practice to refine this idea for a possible typeface for ‘Sweet’. This complies of different influences I wanted to use. The colour pinky red, emphasising sweetness and combined this with a swirly serif typeface and extended the serif.


sweet-1001000Developed idea above and hand drawn 100 & 1000’s.

The photos I took at the weekend I manipulated in Photoshop and left the surrounding shadows visible to leave a three-dimensional effect. Its was interesting to play around with but the font was very basic that I chose, mainly to make it easier to apply the 100 & 1000s onto and I thought the block lettering would compliment this style.

In the afternoon, we had a ‘Intro to Illustration’ session, this complied of learning key parts of the software such as stylising, create shapes and adding typography within or outside these shapes. More techniques were looking typography following a chosen path and manipulating a photo by using image trace. I particularly enjoyed this last technique as I love photography.


Now I’m at the refining stage and will choose direction for my final piece. I’ve decided to go refine the swirly ‘sweet’ font (day 1) and experiment with the 100 & 1000s on this typeface and then explore sorrow alongside this.


Here I expanded on all the techniques and processes I learned on day two to support my project and push it further.



This is the final typeface for this part of the project of typography only. The coloured ballpoint pens are bright, strong and sweet which communicate the word well. At the point of creating the sweet typeface by hand first, I was reluctant to change it again by adding more typography and found this a challenge. I initially experimented with rough, unrefined sketching of the word sorrow but found it too messy and sizing it up to the an appropriate size for ‘sweet’ was difficult.

To overcome this I scanned ‘sweet’ and manipulated the image into Photoshop, brightening it and correcting its composition for a portrait layout. Then in illustrator I chose to use the scribble effect on the word sorrow. I made several variations of this before choosing the effect that visually suited my design of ‘sweet’. In the end I chose a simple, minimalistic scribble typeface, brought it into Photoshop and sized it to fit compositionally in the layout.

All in all, I really struggled with this task, I found it hard to visually get ideas and be excited by lettering. I’ve learned that I am an extremely visual person and much prefer working with photos, drawings or sketches of objects or people and working on top of them with typography but I’m glad to have explored this area as I know now more about myself and which areas I’m stronger at.


For our exhibition coming up in a couple of days, we were given a brief task of producing two post card designs with the theme of ‘connections’. My designs along with everyone else’s will be auctioned off to raise money for our end of year final showcase. 

When thinking of the theme, ideas of people and family came to mind first, along with connecting lines, shapes and dots. Then I went a bit deeper and thought about how connected we are to our environments and surroundings. 

My first design was sketched out on layout paper by using fine liners. I drew two hand almost touching with the connecting lines and dots. Then scanned this into photoshop to then design over it with lettering and colour. I played about with shapes and colour and the applied two phrases ‘Hello Friend’ and ‘Don’t be a stranger’ to keep within the theme of a postcard. 

Having made the first one I then applied the same process when designing the second postcard. For this design I drew two trees with their roots below ground entwining, I got the idea Wuthering Heights and nature and how people connect. I layered block rectangular shapes of colour with opacity on top then applied the phrase ‘Don’t loose touch’ for  extra emphasis.

Overall I prefer the second design as it’s more interesting, playful and daring. It was a fun task and I hope the exbibtion auction goes well for everyone. 

Thanks for reading 

Life Drawing

Hi reader

At this current stage I have had two life drawing sessions. When I knew I would be doing life drawing again i immediately thought why didn’t I do more drawing over the summer … Then again I thought … okay its been three months since I last picked up a pencil and now I have the chance to try something new and have the ability to be experimental, total art freedom.

Heres some of the first drawings completed on the first week of my foundation.

The tasks varied from 2 minute to 10 minute drawings. Longer 40 minute studies which enabled us to develop the study further with colour, shading and detail. Then blind drawing, continuous line drawing and only shading for creating the figure. My favourite was the forty minute tasks as it enabled me to get a good perspective drawing and then work in with colours. I predominantly used charcoal, coloured soft pastels and oil pastels. My least favourite was blind drawing, i cannot not look at my page for one and when I did look back I found it unrecognisable to compare it with the model and created something rather monstrous looking in fact. But i guess this is something that I lack confidence in and possibly that came across on the page.


The second session was similar in tasks, however I approached it differently by picking up more colours for shading. I found that I was more confident in this session. Having done it once before meant I new my strengths and weaknesses and could work on them during the set tasks.

Overall I feel my skills have improved and I’m more confident in braving experiments and adding colour to my work. Something I definitely used to shy from due to accuracy and perfection being the main focus at my last course. In conclusion its been different and new. Knowing I have more creative freedom has lead me to create some really interesting work.

Thank you for reading


New Trends


When given the brief at hand, I had to use the artist given to me and produce designs inspired by this artists work to produce six illustrations as a collection. This collection would need a common theme that would feature in each of the six illustrations, tying together all my designs inspired by artist research.

To begin with after doing group work on our given artist Anish Kapoor. Fifteen images had to be selected, then responses to those images in my chosen media. Anish Kapoor’s sculptures are very futuristic, modern, unique, reflective and more importantly see our surroundings from a new perspective.


To become more aware of the trends coming year in 2017, some research was needed. The website gave me an insight to last years trends giving me more of an idea about the different styles and colours of each season . I predominantly used the catwalk section, Spring/Summer and Autumn/ Winter updates for my second chosen fifteen images that would inspire my illustrations to come.

Another useful website that further developed my designs and interest was, having made an account and given a login, It enabled me to explore future trends of 2017 to come. This was thoroughly exciting as you got an insight of potential colours, materials, and designers that will be dominating the fashion of next year.

For me, Pinterest is a great way of exploring all sorts of content for design and art and general knowledge. Acting as a personalised media platform I am able to collate a range of images together. Through researching fashion trends, I found some really exciting images of intricate beading and delicate detailed garments that link to my favourite images that I found on and I found that the more I researched into fashion the more I began to be more comfortable with experimenting in my sketchbook.


At this stage having got all my research together, this was where the fun began. Having already experimented with colour and sketching with my artist and trend research. I could now feel more comfortable with exploring new ideas and narrow down my theme of my collection. This began with sketching, quick mark making and collaging.

I moved swiftly into photocopying my watercolour studies, sketches and favourite mark making and experimenting with collage which is something i’ve not experimented with much before. I enjoyed the process of just creating ideas knowing I’ve never done fashion before and yet I felt it made me more confident in trying new materials to create some interesting visuals.

Media and Materials

Initially I used fine liners and water, as I’m most comfortable with these materials and I’m slightly reluctant to use colour. However from looking at my project at the beginning especially there was little colours used in Anish Kapoor’s work apart from the colour red which in the end I left behind. Silvery grey tones are more recurrent throughout and this heavily influenced my end designs colour wise and also from my studies made inspired by either lines, shapes, tones seen in Kapoor’s work.

Then I moved into photocopies, paper folding, watercolour, inks, threads, wool, coloured pens and more. All in all, I’m surprised by how experimental I’ve been within this rotation. I feel that the project brief was really interesting and exciting for me, leading me to produce some interesting work.


In conclusion, I struggled to finish the illustrations in time. However I can visualise the whole collection due to the amount of preparation, experimentation and exploration work made in oder for me to eventually produce my fashion illustrations. My collection is shaped my lace, grey silvery shades, sheer fabric, pleats, ruched skirts and jackets. Overall I have thoroughly enjoyed this rotation and have learnt so much about the fashion industry that I never knew before.

As a whole when I finalised my collection i found it incredibly easy due to all the research prior to making all six designs. This rotation has led me to see that I also enjoy designing clothing as well as other mediums and works. Its been an eye opener and is something I would do as a hobby potentially.

Thanks for reading.


Creative Direction

Hello reader

My name is Emily Victoria Allen, but you can call me Eva… its easier and definitely less of a mouthful to say.

This is my first blog and I hope it will be interesting and too the point. I love being creative, I’ve not known a life without being creative and to imagine a life without creativity is one I wish I hope to never fall into.

Im not gonna lie, I love my films and theres must always be popcorn. Photography and design has always been something that intrigues me but my passion lies with film.

I hope to learn more about myself and other people whilst on this course and I’m excited for this creative year. Bring it on.